Dollar Fresh Market converting to full-service Hy-Vee in Falls City

Falls City EDGE and the Falls City Chamber of Commerce and Main Street is pleased to announce that Dollar Fresh Market will be converted into a full-service Hy-Vee grocery store, with rearrangements to begin on May 26th and construction in June.

According to building plans submitted to the City of Falls City for permit requests, the project represents an investment of approximately $1,130,000. Not included in this estimate are parking lot and sidewalk upgrades to be completed at the conclusion of the interior remodel. The conversion reflects Hy-Vee’s long-term commitment to serving Falls City and strengthening access to local grocery options.

The upgraded store will include new and expanded services designed to better meet everyday shopping needs while maintaining the convenience of a neighborhood grocery store. Planned improvements include:

• A 20-foot full-service meat counter offering expanded selections

• A broader selection of national and regional name-brand grocery items

• A limited-service deli counter offering prepared sandwiches, pizza, and rotisserie chicken

• A specialty candy shop within the store

• Additional refrigerated and frozen food space

A bakery with cake decorator will also be added as part of the full-service Hy-Vee format to complement, not replace, the strong local bakery offerings already serving Falls City.

To accommodate these new features, parts of the existing sales floor will be reconfigured. Some general merchandise aisles will be reduced or removed to allow more space for food offerings, fresh departments, and coolers.

Local Leadership Retained

The store’s leadership will remain local, with Clint Sailors serving as Store Director of the new Hy-Vee in Falls City. The expanded store offering is expected to create five (5) new full-time positions and as many as thirty (30) new part-time positions.

Community Partnership

Falls City EDGE is partnering with the City of Falls City and Falls City Chamber of Commerce and Main Street to share project updates and support the successful transition of this important community asset. The conversion is viewed as a key step in maintaining strong local retail services and supporting the overall vitality of Falls City’s business environment.